SAGINAW ART MUSEUM

The Saginaw Art Museum provides art for all through education, exhibition, collection, and preservation of art. The museum needed a re-brand that reflects friendliness and the refinement of the early 20th century museum. The logo pays homage to the old logo with the “M” insinuating a parent holding their child’s hand. The color palette is inspired by colors used in the Georgian Revival style while the overall aesthetic of the brand is modern.

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DISCIPLINE 
Logo/Identity

DELIVERABLES

Logo, Business Card, Envelope, Letterhead, Brochure