SWISS MOTOR SALES

Swiss Motor Sales is a used car dealership in Ubly, MI that buys and sells used cars. The dealership needed a brand update that was energetic and reflected the vehicles. The checkered pattern in the logo pays homage to the previous logo but is shaped as a shield to create a sense of security. The color palette is inspired by vintage muscle cars.

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DISCIPLINE 
Logo/Identity

DELIVERABLES

Logo, Business Card, Envelope, Letterhead, 
Window Sticker, Invoice, Key-chain